Personalized to the recipient. Can be two to three color (usually school colors) base price is $35.00 for ribbon and labor, plus shipping. If you would like to add money flowers, butterflies etc. just add the amount you want to add on top. So if you would like $20 added then your price would be $50.00 plus shipping. I really like to personalize each one by finding out what recipient enjoys or what sport/club they are involved with at school.